Transcreation and copywriting go hand in hand with your marketing efforts and come in handy when you need to transfer more than words and steer your customers towards an action you want them to take. You are using slogans, taglines, catchphrases, calls to action… you name it. They are usually full of wordplays, cultural references and sometimes even neologisms. In this case, a simple translation does not do the trick. The translator needs to replicate the impact, rather than just the words. Inventing new wordplays, coining new terms or finding new cultural links is a must. The same goes for blog posts. If you have a successful one which is among the most read in the country of origin and are thinking of translating it to get the same result on the Czech market, you might get an unpleasant surprise. People from a different culture and background might not see it the same way. You need an expert on the Czech language, culture, and customer behavior to tell you how to change, update or rewrite your blog post so that it can have the same impact as the original blog post had on readers.
