Even if Czech internet users are getting better at English, the vast majority of them prefer websites in Czech, and a percentage of them will not buy in other languages at all1. Czech localization of an online bicycle store or a website dedicated to bicycles has its specificities (due to the nature of the language and all the technicalities related to bicycles, their parts and accessories) and the translator needs to be aware of these, and, the last but not least, be familiar with all the specific technical terms to correctly convey the meaning and know the audience they are writing for. Moreover, website localization is not only about translation. A professional website translator should also be able to help you with keyword research, SEO, and copywriting.
1Source:
https://csa-research.com/More/Featured-Content/Global-Growth/CRWB-Series/CRWB-B2C
"I appreciate the level of commitment to getting the translation right, through queries and quick communication."
Yfke, Localization manager, Hollandbikeshop.com
Hollandbikeshop.com is a Dutch e-commerce company specializing in bicycles, bicycle parts and accessories. During their international expansion, they needed their online store containing more than 100,000 cycling-related products translated into Czech. Thanks to my experience in website and software localization and specialization in the cycling industry, we could establish an optimized communication and query process which allowed me to ensure on-time delivery of large volume jobs, be flexible when processing ad-hoc small jobs, use consistent terminology and go the extra mile for a fine-tuned target and source copy.
